Quick Brief 3: Rebuild the world of teenage creativity
Background:
The LEGO® brand plays a big role in many kids lives. It invites them to Imagine, build and play out whatever they have in their creative minds and it inspires everyone to see the world in new and playful ways. However, there comes a stage when toys get forgotten. Leaving this sense of play and creativity behind, teenagers can lose their sense of Imagination which has a knock-on effect on the potential to Inspire important change.
The Challenge:
Appeal to teenagers to rebuild their relationship with the LEGO® brand - on their own terms.
SMP:
'Rebuild the World' of teenage creativity
Deliverables:
Two executions across two separate social media platforms. This can be video (mocked up as a storyboard) or a static post.
Target Audience:
Teenagers anywhere In the world aged 13-18 years old. It needs to encourage and inspire teens, who have advanced into new creative spaces such as music, ilm, sport and fashion etc.
Things to think about:
Build. Unbuild. Rebuild. With LEGO® bricks you get to Rebuild the World. How can you encourage strong-minded teenagers to use these products to challenge the status quo?Research, research, research. The key way to deliver a strong creative concept for this brief is by really understanding your audience.
Quick Brief 2: Adobe Stock Challenge
Background:
Adobe Stock is a subscription based website that provides creatives access to a curation of royalty-free stock photos, audios, vectors,
graphics, templates,fonts, videos and more. The service allows users to download stock that can be easily integrated into all Adobe programs.
The Challenge:
Source a (free) image from the Adobe Stock library and create a poster/artwork in any format. You must feature the line: 
DID YOU KNOW...*BLANK TO BE FILLED IN*
Deliverable:
1-3 print executions as part of a campaign (or more up to you)
Quick Brief 4: Road Safety "Are We Now Too Impatient to Be Intelligent?"
Campaign Objectives:
1. Educate drivers that speeding doesn’t help you get to your destination faster.
2. Convince drivers that speeding increases the risk of road accidents and fatalities.
3. Encourage adherence to speed limits.
4. Reduce driver impatience on the roads.

Target Audience:
• Drivers aged 18-45, as they are statistically more likely to be involved in road accidents.
• Parents of school-aged children driving to pick up children from school or aftercare.

Key Messages:
• You will save less than 1.5 minutes by driving at 70 km/h instead of 60 km/h over a distance
of 10 km but driving at 70 km/h poses a higher risk of having an accident compared to
driving at 60 km/h.
• Even small increases in speed (e.g. 5 km/h) lead to a higher probability of accidents.
• At higher speeds, a driver has less time to react to unexpected situations.
• The stopping distance increases significantly with speed.
• The force of impact in a collision increases with the square of the speed.
• Speed limits are set based on road design and safety considerations.

Tone and Style:
• Informative and authoritative, yet empathetic.
• Urgent but not alarmist.
• Relatable and inclusive

Media Channels:
• Billboard or Poster: Create an outdoor advertisement for high-traffic locations on highways
and urban areas.

Creative Considerations:
• Use real-life stories and testimonials to create emotional impact.
• Incorporate statistics and facts to highlight the seriousness of road safety issues.
• Use clear, bold visuals and concise messaging.
• Ensure all content is accessible and inclusive, considering diverse demographics.

Budget:
• Allocate funds for a mix of traditional and digital media.
• Consider partnerships with local businesses and influencers to amplify reach.

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